Does Google find you? The salon description you've been neglecting

Picture someone looking for a hairdresser (or beautician, nail tech) in your town right now. They pick up their phone and type into Google: "hairdresser [your town]". A list comes up. The only question is: are you on it — and if so, what do they see about you?

Most salons make one of two mistakes here. Either they don't show up at all, because their text never says what they do and where. Or they do show up, but where the description should be there's a single lonely word: "Hairdresser." Neither brings clients.

Yet your salon's description is one of your cheapest marketing tools — it costs nothing, and most people still neglect it. Let's look at why it matters, and how to write one in minutes that actually works for you.

Why does the description matter so much?

Three reasons.

1. It's how Google knows who you are. When someone searches, the engine tries to work out from your text whether you're relevant. If your description has your town and your main services, you've got a good chance of showing up. If it doesn't, Google can't tell when to show you.

2. The first sentences show up in search too. What you put at the start of your description (roughly the first 160 characters) is often exactly the text Google shows under your salon's name in the results. Those one or two sentences decide whether the searcher clicks — or scrolls on to the next salon.

3. It's the client's first impression. By the time they reach your booking page, they haven't been to you yet. The description is where they sense whether they're in the right place: is this salon for them, what will they get, what's the vibe. A few well-written sentences build trust before you've exchanged a single word.

What makes a description good? (bad vs good)

Let's look at a concrete example.

Weak:

"Haircut."

This tells Google nothing and promises the client nothing.

Good:

"In the heart of Debrecen, women's and men's haircuts, highlights and hair care await — with experienced stylists, in a calm, intimate setting. Book online in just a few clicks."

What changed? A few simple things worth following:

• Town + main services up front. That's what both Google and the client are looking for.
• Who it's for and what they get. Women's/men's, which treatments, what experience.
• A warm, human tone. Not catalogue copy, but the way a salon actually speaks.