Merchant Agreement

1. Introduction and Definitions

This Merchant Agreement (hereinafter: Agreement) governs the legal relationship between Magenta Team Korlátolt Felelősségű Társaság (registered office: Petőfi Sándor utca 12/1., 2085 Pilisvörösvár, Hungary; company registration number: 13-09-226488; tax number: 26142366-2-13; represented by: Adrián Olajos, Managing Director; hereinafter: Operator) operating the Bellora online appointment booking platform (hereinafter: Platform), and the salons and service providers using it for business purposes (hereinafter: Merchant). By using the Platform and completing registration, the Merchant accepts the terms of this Agreement. This Agreement supplements the General Terms of Service; in case of conflict between the two, the provisions of this Agreement shall prevail with respect to Merchants.

2. Platform Services

The Operator provides the following services to the Merchant through the Platform: online appointment booking system; client management and records; staff management and work schedules; service catalog management; notification delivery (email, SMS, push notifications); online payment acceptance via Stripe payment system; public salon page and SEO features; statistics and reports; gift card, package, coupon, and tip management; waitlist management; Google Calendar synchronization. The Operator reserves the right to expand, modify, or discontinue certain features, providing at least 30 days' notice to the Merchant.

3. Registration and Account

Business use of the Platform requires registration and creation of a salon. The Merchant is obligated to provide accurate, up-to-date information during registration (including salon name, address, contact details, and opening hours). The Merchant is responsible for keeping their account credentials secure and for all activities conducted through their account. The Merchant must promptly update any changed information.

4. Subscription, Fees, and Billing

The Platform is available in various subscription plans (Free, Basic, Pro, Premium). The features and prices of each plan are detailed in the Platform's price list. Prices do not include VAT unless otherwise indicated in the price list.

Subscriptions can be ordered with monthly or annual billing cycles and automatically renew at the end of each period unless cancelled by the Merchant before renewal. Subscription fees are charged at the beginning of the billing cycle.

Plans can be upgraded to a higher tier at any time; in such cases, the price difference is prorated for the remaining portion of the current billing cycle. Downgrades take effect at the beginning of the next billing cycle.

The Operator issues invoices compliant with Hungarian tax regulations for all subscription fees. For Hungarian Merchants, invoicing is handled through the Szamlazz.hu system. The Operator reserves the right to modify prices, providing at least 30 days' notice to the Merchant before the change takes effect.

5. Stripe Connect and Payment Processing

The Platform uses the Stripe payment system for processing online payments. By connecting through Stripe Connect, the Merchant creates a Stripe Connected Account, thereby accepting the Stripe Connected Account Agreement and the Stripe Services Agreement. The Operator is not a party to the legal relationship between the Merchant and Stripe.

The Operator deducts a 5% (five percent) platform fee from every successful payment transaction processed through the Platform (hereinafter: Platform Fee). The Platform Fee is charged in addition to Stripe's processing fees. Stripe's own fees (typically 1.5–2.9% + fixed fee) are governed by Stripe's terms of service.

Payouts to the Merchant's Stripe account are made according to Stripe's schedule (typically within 2–7 business days after the transaction, depending on the country). The Operator is not responsible for delays, holds, or account restrictions imposed by Stripe.

The Merchant is responsible for keeping their Stripe account information up to date, fulfilling tax obligations, and submitting documents requested by Stripe.

6. Refunds and Disputes

Subscription fee refunds are not available for billing periods that have already commenced. Subscription cancellation takes effect at the end of the billing period.

Refunds for booking payments are processed according to the cancellation terms set by the Merchant. The Merchant is responsible for their own cancellation and refund policy, which must be clearly displayed on the Platform.

In case of chargebacks, the Merchant bears the chargeback fees charged by Stripe. The Operator may assist in dispute resolution, but ultimate responsibility lies with the Merchant.

SMS credit purchases are final; SMS credits are non-refundable and non-transferable.

7. SMS Credits

The Merchant may purchase SMS credits for sending notifications to clients. SMS delivery fees depend on the recipient's country and include the Twilio SMS provider's fee plus the Operator's handling cost. Current pricing is available on the SMS credits page. The Operator reserves the right to adjust prices in response to changes in provider costs. SMS balances belong to the Merchant's salon and are non-transferable.

8. Gift Cards, Packages, Coupons, and Tips

The Platform enables the sale of gift cards, creation of service packages, issuance of discount coupons, and acceptance of tips. Use of these features is at the Merchant's discretion and responsibility.

The terms of gift cards and packages (validity, usability, refunds) are determined by the Merchant in compliance with applicable consumer protection regulations. The Merchant is responsible for fulfilling the gift cards and packages they issue.

The full tip amount goes to the Merchant's staff; the Operator does not deduct any platform fee from tips.

9. Merchant Obligations

The Merchant is obligated to: (a) provide accurate, up-to-date information about their salon, services, prices, and availability; (b) fulfill bookings according to the stated terms; (c) clearly display and adhere to their cancellation and refund policy; (d) comply with applicable laws when using the Platform, particularly data protection, consumer protection, and tax regulations; (e) process personal data collected from clients in accordance with the GDPR and applicable national legislation; (f) respond to notifications and requests from the Operator within a reasonable timeframe; (g) use the Platform solely for lawful purposes as specified in this Agreement.

10. Content and Intellectual Property

Copyright in content uploaded to the Platform by the Merchant (photos, descriptions, logos) remains with the Merchant. By uploading content, the Merchant grants the Operator a non-exclusive, revocable, worldwide license to display the content on the Platform and to promote the Platform.

The Platform software, design, logo, the 'Bellora' brand name, and associated intellectual property are the exclusive property of the Operator. The Merchant may use the Platform solely for the purposes specified in this Agreement and may not copy, modify, or distribute its elements.

11. Data Protection and Data Processing

The Operator processes the personal data of the Merchant and their clients in accordance with the Privacy Policy. The Merchant also acts as an independent data controller with respect to the personal data of their clients collected through the booking system and is obligated to comply with applicable data protection legislation (particularly the GDPR and Hungarian Act CXII of 2011).

The Merchant is responsible for having an appropriate legal basis for processing the data they collect (including intake form data) and for providing the necessary information to data subjects.

12. Suspension and Termination

The Operator is entitled to temporarily suspend the Merchant's account if: (a) the Merchant breaches the terms of this Agreement; (b) Stripe suspends or terminates the Merchant's Connected Account; (c) the Merchant's activities violate applicable law or infringe on the rights of third parties; (d) the Merchant accumulates overdue payments exceeding 60 days.

The Merchant may terminate their registration at any time through the Settings menu. Termination takes effect at the end of the billing period. Following termination, the Operator handles data in accordance with the Privacy Policy.

The Operator is entitled to terminate this Agreement with immediate effect in cases of serious breach (e.g., unlawful activity, abuse, damage to the Platform's reputation).

13. Limitation of Liability

The Operator ensures Platform availability to a commercially reasonable extent but does not guarantee uninterrupted, error-free operation. The Operator is not liable for service outages resulting from scheduled maintenance, force majeure events, or third-party service providers (Stripe, Twilio, etc.).

The Operator's liability for damages arising from this Agreement shall not exceed the total subscription fees actually paid by the Merchant to the Operator in the 12 months preceding the claim. The Operator is not liable for indirect, consequential, or lost profit damages.

The Operator is not responsible for the quality of services provided by the Merchant, for disputes between the Merchant and their clients, or for the Merchant's tax compliance obligations.

14. Governing Law and Dispute Resolution

This Agreement is governed by Hungarian law. Disputes arising from this Agreement shall be resolved primarily through negotiation. If negotiations fail to reach a resolution within 30 days, the dispute shall be submitted to the competent court of Budapest (Buda Central District Court or Budapest-Capital Regional Court, depending on jurisdiction).

For consumer protection complaints, the Merchant may also contact the Pest County Conciliation Body. The European Union's Online Dispute Resolution Platform is available at: https://ec.europa.eu/consumers/odr

15. Amendment of the Agreement

The Operator is entitled to unilaterally amend this Agreement. The Merchant will be notified by email at least 30 days before the amendment takes effect. If the Merchant continues to use the Platform after the amendment takes effect, the amended terms shall be deemed accepted. If the Merchant does not accept the amendment, they are entitled to terminate the Agreement before the amendment takes effect.

16. Contact

For questions or remarks regarding this Agreement, the Operator can be reached at: Magenta Team Kft., Petőfi Sándor utca 12/1., 2085 Pilisvörösvár, Hungary. Email: legal@bellora.net